Near is a user-friendly , Carbon-neutral blockchain built from the ground up to be Perfomant , secure and infinitely scalable.

Source:

Welcome to NEAR | NEAR Documentation

Near is an easy-to-use , easy-to-build blockchain system that theoretically solves the Blockchain trilemma i.e decentralization, Scalability and security.

In more simplistic terms , Near protocol is an evasive, environmentally friendly yet straightforward blockchain built with developers and users at heart .

The ease of use and production is mostly downplayed yet pronounced when compared to other blockchains like ethereum , Solana and polkadot . This is why it's commonly refered to as the common-man blockchain or the Blockchain for the common man.

What makes near so easy-to-use 🤔?

Near has alot of characteristics which makes it easy to use ,some include but not limited to :

  1. Human readable accounts : this greatly helps in naming accounts as accounts in near can have names in readable formats. This also reduces the need for registration of a domain name like mahmud.eth and yinka.sol . This is a breakthrough that helps in identifying accounts easily and can also serve as deterrent to money laundering.
  2. Web-based wallet : near protocol uses a very simple yet trojan-secured wallet which helps in easy transaction and eases use.
  3. Rich system of permissions using access keys : Gone are the days where you have to approve every smart contract calls in order to perform transactions . Near provides a rare but very rich system of access keys that help in bestowing non-transfer access to smart contracts and reduces the Huddle's of confirming and repeatedly granting access manually.

How is near environmentally friendly 🌞☘️?